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Narrating Toward a Bigger "We": How We Build a Model Majority
We celebrate and uplift organizers whose work, we believe, moves us toward this Model Majority - an intergenerational, multiracial, multifaith, and multilingual constituency that recognizes the power of its own history and is actively envisioning a world that includes all of us.
May 28, 20253 min read
Meeting Crisis with Community
Communities are stepping in where institutions fall short with mutual aid, community health organizations, and reclaiming narrative agency; these communities are fostering solutions anchored in hope, imagination, resilience, and solidarity. Their existence is resistance to harmful narratives of dehumanization, othering, and scarcity that shape the conversation about who deserves care—and how it should be delivered.
May 21, 20254 min read
Harmful versus Helpful Narratives
Understanding which narratives are harmful and which ones help your cause is essential. You might think you only need to focus on the helpful new narrative you're shifting to—the one you do want to advance.
May 8, 20252 min read
Engaging Organizers on Climate Migration: How do we create Content to Grow Our Audiences With/Behind/to Push Our Solutions?
Two new resources offer narrative guidance for climate and migrant justice organizers looking for a place to start.
Mar 24, 20255 min read
The Narrative North Star: How building alignment on a shared worldview can strengthen movements
Narrative alignment can be a force for evil, or a force for good. We see how corporations, politicians, influencers, media, and talking...
Feb 28, 20257 min read
Narrative Power in Crisis: How to Narrate Towards Action
A key element of the Trump administration's strategy is to convince the public that the MAGA movement is unstoppable. They will...
Jan 17, 20254 min read
DIY Narrative Research Methods in Narrative Organizing
Narrative research is a vital tool for any organization, foundation, coalition, or network working with frontline communities.
Nov 20, 20246 min read
Orienting Together: Mapping your Narrative Landscape
Narrative Landscaping is critical to successful narrative organizing and a great place to start.
Oct 26, 20236 min read
Who are you talking to? The audience of an op-ed
The communications used for any narrative change project must have an audience. You need an audience who is open to change and willing to...
Apr 21, 20225 min read
Narrative Organizing: How we shift power towards justice
Narrative organizing is the act of building, creating and using narrative to shift power towards justice, equity and democracy. Narrative...
Oct 6, 20214 min read
Narrative and COVID-19: Resources and reading lists
The Coronavirus pandemic is shaping (and being shaped by) narratives. These articles, essays, research and resources offer insights into...
May 7, 20209 min read
Neoliberalism is dying. What narratives can replace it?
Neoliberalism has been the dominant political and economic paradigm for the last 40 years. It has redistributed wealth and power upward,...
Aug 22, 20195 min read
Narrative Change: A Working Definition (and Some Related Terms)
Starting in 2016, Narrative Initiative began gathering up different ways people talk about narrative change, how it’s structured, and how...
May 16, 20193 min read
Toward New Gravity Today
Recapping, and reflecting on, what over 100 changemakers told us about narrative change. The human impulse–no, necessity– to make sense...
May 14, 20195 min read
NI Blog
Here you will find case studies, interviews, insights, and reflections from staff.
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