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Narrating Toward a Bigger "We": How We Build a Model Majority
We celebrate and uplift organizers whose work, we believe, moves us toward this Model Majority - an intergenerational, multiracial, multifaith, and multilingual constituency that recognizes the power of its own history and is actively envisioning a world that includes all of us.
May 28, 20253 min read


Meeting Crisis with Community
Communities are stepping in where institutions fall short with mutual aid, community health organizations, and reclaiming narrative agency; these communities are fostering solutions anchored in hope, imagination, resilience, and solidarity. Their existence is resistance to harmful narratives of dehumanization, othering, and scarcity that shape the conversation about who deserves care—and how it should be delivered.
May 21, 20254 min read


Harmful versus Helpful Narratives
Understanding which narratives are harmful and which ones help your cause is essential. You might think you only need to focus on the helpful new narrative you're shifting to—the one you do want to advance.
May 8, 20252 min read


Fighting for Birthing People in an Uncertain Future
We are living in a time when “a broad anti-sexual and reproductive rights agenda” is being implemented at the direction of a new...
Apr 23, 20256 min read


Today's Doulas Support Birthing Parents, But Aren't the Solution to a Broken System
Looking at doulas from a global health perspective. In 2022, 817 women* died of maternal causes in the United States. Admittedly,...
Apr 15, 20256 min read


Where Somebody Says Doula, We Say "Auntie"
Tracing the Black & Indigenous Roots of Doula Work
Apr 15, 20256 min read


Friends in Struggle
Martin Luther King’s friendship with Vietnamese Buddhist monk Thich Nhat Hanh helped drive this anti-war stance into the public discourse
Apr 4, 20253 min read


Engaging Organizers on Climate Migration: How do we create Content to Grow Our Audiences With/Behind/to Push Our Solutions?
Two new resources offer narrative guidance for climate and migrant justice organizers looking for a place to start.
Mar 24, 20255 min read


The Narrative North Star: How building alignment on a shared worldview can strengthen movements
Narrative alignment can be a force for evil, or a force for good. We see how corporations, politicians, influencers, media, and talking...
Feb 28, 20257 min read


Labor Days
Years spent organizing workers gave Aliyah Sabharwal a unique perspective on translating the language of finance
Feb 13, 20256 min read


Organizing as an Adult who Believes in Young People’s Potential, Promise, and Leadership
Audrey Kuo credits their time as a student leader, and later, a teacher as foundational to their social change philosophy today
Jan 23, 20255 min read


Narrative Power in Crisis: How to Narrate Towards Action
A key element of the Trump administration's strategy is to convince the public that the MAGA movement is unstoppable. They will...
Jan 17, 20254 min read


One Educators’ Journey Advocating for Racial Justice Leads to Stronger Family Bonds
How Annie Tan’s advocacy for racial justice transformed her relationship with her parents.
Jan 15, 20256 min read


How A Winter Storm in Texas Catalyzed A New Strategy Hub for Disaster Relief and Organizing
“Political power is contested in crisis moments,” Ginny Goldman says.
Dec 19, 20246 min read


DIY Narrative Research Methods in Narrative Organizing
Narrative research is a vital tool for any organization, foundation, coalition, or network working with frontline communities.
Nov 20, 20246 min read


How storytelling preserves traditions of reciprocity, resilience, and hope
What could happen to advance healthy culture in Black and Indigenous communities if people knew the truth about our culture?
Sep 9, 20243 min read


Ecosystem for a New American Narrative
The field of documentary impact has evolved to consider the ways in which filmmakers of color leverage this powerful art form into action.
Apr 24, 20244 min read


Orienting Together: Mapping your Narrative Landscape
Narrative Landscaping is critical to successful narrative organizing and a great place to start.
Oct 26, 20236 min read


Rural Pre-conference at 22nd Century Initiative in Minneapolis
Both rural and non-rural movement people have the chance to build common ground around racial, economic, and gender justice.
Oct 23, 20237 min read


On Mourning as a Motive Force: Grief and Black-Palestinian Solidarity
No one should have to suffer this particular juncture of violence or experience state-sponsored genocide as both Jews and Palestinians have.
Oct 17, 20235 min read


“Money is Medicine”
Generations of advocates, allies, and activists have fought for reparations for Black people.
Oct 9, 202315 min read


Innovations in Disaster Response After the Almeda Fire
Niria Alicia and Celinés Garcia of Coalición Fortaleza share more about their work.
Sep 21, 20236 min read


From Rural America with Love
It was powerful for me to experience a supportive space with people from rural and urban areas.
Jul 26, 20234 min read


Imagining Liberation
Jess Clarke is a genderqueer writer, performer, and organizer from Oakland, California.
Jul 13, 20237 min read

NI Blog
Here you will find case studies, interviews, insights, and reflections from staff.

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